NEXT MOBILE – FROM TECHNOLOGY DRIVEN MOBILE SOLUTION TO LIBRARY USER SERVICES/
Everybody is on social networks. Facebook is the most used site of all sites including Google.
On Facebook people happily discuss their latest movie findings or about a novel they have read or ask if the novel is worth enduring, because they have read the first 100 pages and they are not sure if they could cope with another 500. They want instant answers. We are moving towards a transparency state where everybody knows my weight, where I am, who I kiss, who I kissed, what I bought and what I read.
When a library offers a library site/catalogue app for their users the users would probably soon think;
I want to click “share” and immediately share my thoughts on the media.
But it does not stop here. What will they think next? Where does the new transparency paradigm go? And do all other media vendors compete with the library? Will the library eventually lose their virtual users? How can libraries through smartphones communicate with their users?
This session will discuss how libraries can win and keep the users.
Speakers:
Boris Zetterlund - Manager Product Strategy Axiell Group. bz@axiell.com
Masters Degree in Librarianship followed studies in History of Ideas and Social Sciences. 13 years in Malmö City Library. 12 years for BTJ Sweden and Axiell.
Over the last two years Boris Zetterlund also had presentations, besides Scandinavia , on Online Information in London, UK, Computers in Libraries, Washington and ELAG, Prague. He writes frequently on http://www.axiell.com/blog
Lise Söderberg - CCO, Corporate Communication Officer, Axiell Group. ls@axiell.com
Masters Degree in Librarianship from The Royal School of Library and Information Science, Denmark.
I have worked 7 years in the private sector as librarian, 13 years in The Danish Union for Librarians first as librarian and later as consultant with creating library campaigns, conferences and education - and the last 11 years for Axiell.
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COMMENTS/
Second discussion:
Augmented reality, take picture of something and get information about it – opening hours, who uses it, history.
The mobile phone can be helpful in regards to making the library more accessible and ease some of the practical issues with library uses (opening hours, access to databases as examples)
.
Communication tool for the staff
Library share icon – information for the library and its users in a social network setting.
Augmented reality – additional layer on the physical experience
Soundhound inspired service – you talk and the system finds, no spelling involved.
Augmented reality as a social sharing tool – see a book, and get a review from a friend.
Library badges,like other achievement systems, get a reviewer badge when you review a book etc.
Library version of Flickr, local and user driven with geotags.
The fluid library – no local registration – no threshold library – citizen in Aarhus can borrow in Copenhagen as an example.
Extra information on reallife experiences –You see a movie and the app tells you who is in it, whats the story behind, is there a book? Can I lend it and so on..
And here is the promised follow up on the ideas 
First discussion:
Create local content for the library and the community, for example through digital storytelling.
Everybody has a phone, so everybody can be reached through the phone,
Ways to reach people without internet and smartphone acces through sms,
Librarian finder through the mobile, where is the nearest librarian?
Focusing on developing mobile apps for access to film, tv and books
User participation through the mobiles – users help users as example
Augmented reality – Using the digital layer as a way to get the library experience out of the library.
Public library as a powerstation for recharging the phone
Develop a mobile librarian that uses mobile technology for fast help and answers, the Library at work through the mobile.
Just finished an awesome workshop on the near future for mobile library services and ideas.
3 highlights:
Geotagging and Augmented reality as a way to provide localised information and put down an additional layer of information and experiences on the physical experience.
Mobile apps as a way to get library services out in the world and provide service based on what we as users encounter in the real world.
Mobile phones as a tool for library staff, to ease coomunication and provide a mobile helpdesk for librarians in the library and out of the library.
More to follow on all of the ideas discussed.
hope that i will learn how to keep our users in my library!
Ideas from the work shops:
Frontline SMS to reach Communities with low internet penetration
Eventapp with videoclips, interviews, pictures, like, share
Danske billeder.dk as Street museum
Soundhound like search interface (especially voice recognition search
Library app to help users identify resources and services
Virtual help desk and navigation tool
Using social media as an outreach tool. Four square communication among librarians
Combine the real life with virtual space. Qrcoes and picture recognition
Mobile devices as work tools for library staff
All digital content and services must be available on mobile
Points for early return and rating books. Sharing content. Free delivery at home. +coffe
Cash card. Membership card. Points card. Lending/delivery. Self service point. Search terminal.
Ebooks, films, music, audiobooks on mobile
Mobile apps for accessing library material
Courses to educate people in new technology
Social libraries. Communication becomes fluid. Different platforms – not owned by libraries.
More visual communication rather than text (like youtube, webcam, consultancy)
Social: to see and comment on what other people read and saw (like amazon)
See abstracts from books on mobile
Library application that contains everything from basic to advanced level
Seeing a church: Menu with peoples stories, selflearning, opening hours, ebooks, guides, books, chorales
The library in your pocket
Envolve and facilitate interaction w the users
Take the platform serious and use it
Knowledge sharing to bibliographic data for example bibliotek.dk
Enhance the “Speak with a librarian”
A list of interesting media from the library comes up when you enter special places
Geolocation in the library – where am I in the library and where is everything else (everyone?)
Library apps
Augmented reality to the next ??? (lul)
Location and interest layers on the physical library (like virtual guides popping up)
Iibrary services related to the outside world
What can the library do for you when you are not in the library
Ebooks on the mobile
When low on battery go to the library
The catalogue mobile
User recommendations via mobile
Find the bookmobile w your mobile
Reading tips via the mobile
Find the book on the library w mobile
Library as the third experimental space
The mobile librarian
- Education
- Upgrade , smart phones
Copyright solutions for digital content
Electronic librarian task force
Dialogue / interaction
GPS / Location > get entertained
Use barcode + mobile = get info
Reach more people
Augmented reality > digital librarian layer > books, media
The library in your pocket
Use the platform seriously
SMS-poems
SMS – novels
User recommendations, events
New material in your pocket + user suggestions
Barcodes provides additional info about books
Ask an expert
Market tool to the library as a physical space and the event and
Create your own content
- Tech videocast
- Tips
- Live streams of events
Tell the story of your own town/neighborhood connect to traditional library services