Everybody is on social networks. Facebook is the most used site of all sites including Google.
On Facebook people happily discuss their latest movie findings or about a novel they have read or ask if the novel is worth enduring, because they have read the first 100 pages and they are not sure if they could cope with another 500. They want instant answers. We are moving towards a transparency state where everybody knows my weight, where I am, who I kiss, who I kissed, what I bought and what I read.